Travander

Travander

Revolutionizing the travel industry by enabling Indian experience-rich travellers at grass root level in all tourism sectors. Travander, is truly led by travellers for travellers.

I joined Travander in the ideation phase of the organization. I helped get the organization from ideation phase to launch and execution phase. While I mainly lead the community efforts, I was equally involved in marketing, GTM strategy, Website, content, Partnerships and every other field.

• Developed and executed the complete roadmap for the community aspect of the brand strategy, ensuring its alignment with the overall vision.
• Collaborated with the team to design and write compelling copy for the website, effectively conveying the brand’s message to the audience.
• Assisted in crafting the marketing and operations plan, enabling the brand to reach its desired audience and operate efficiently.
• Contributed to the investor pitch, presenting the community as a valuable asset to the brand’s success.
• Worked closely with the founders to ensure the community and brand visions were in sync and complementary to each other.
• Strategized, planned, and flawlessly executed the launch event for both the community and platform, resulting in a successful kick-off.
• Identified and brought together potential inner circle members and created a comprehensive strategy to activate them, increasing engagement.
• Mapped out a well-defined member onboarding process, improving the overall member journey and satisfaction.
• Successfully onboarded members, ensuring their smooth integration into the community.

• Community Inner Circle
• Content repository
• Website Design & Content

• Community Launch and Growth
• Designing GTM Strategy
• Operations